1st Lviv Tourism Conference "Win with the Lion" 2009

The First Lviv Tourism Conference "Win with the Lion" took place on October 29-30, 2009. It was organised and held under the auspices of Lviv City Administration in cooperation with the city’s tourism industry representatives.

The Conference attracted tourism and hospitality leaders, education and culture representatives from Ukraine, as well as foreign guests from Poland, Austria, Germany, Sweden and the United Kingdom who participated as speakers and experts.

Presentations and discussions within the Conference revolved around such issues as the world tourism trends, branding, mechanisms of tourist product promotion andthe role of public-private partnerships in optimisingtourism development, in particular: 

  • Marketing and management in tourism
  • City branding and positioning
  • Creation and promotion of tourist products
  • Creative industries as a part of the tourism industry
  • Promotion of the city for EURO-2012
  • Tourism as a part of the city's economy

The Conference featured presentations of case studies from Graz, Vienna, Goteborg and Warsaw, which triggered stimulating and animated discussions about Lviv’s positioning and branding as a tourist destination. The event culminated with an awarding ceremony to recognise the contribution of proactive and fervent Lviv representatives in tourism and culture.

The First Tourism Conference "Win with the Lion" laid a solid foundation for further dialogue and cooperation in the Ukrainian travel industry and implanted a deep sense of commitment to tourism development in all stakeholders.



"TripAdvisor, and I personally, are very happy to participate in this event. The Ukraine market is becoming more and more important and we are very happy to share experiences and thoughts with the audience and are looking forward to doing more business with our existing partners and new partners"
Thomas Bangert, Director Display EU, TripAdvisor
"It’s a great opportunity to meet with professionals of the tourism and hotel industry, provide them with a better understanding of Booking.com vision and probably help to find something new and valuable for our common business."
Ekaterina Volkova, Director of Booking.com Office in Ukraine

“The Forum is first of all and most importantly about generating debate within Ukraine and within the city. Because until that debate happens at local level, no country, no destination, no city can actually really compete on the international market.”

Paul Kennedy, Director and Owner of Kennedy Integrated Solutions

“Для меня как организатора событий важно встретить коллег и пообщаться с коллегами из соседних областей: из области туризма, из области отелей и ресторанов. Это также чудесная возможность найти точки соприкосновения, где мы можем помочь друг другу.”

Тимур Мазур, керуючий партнер Агентства 42

“Через обговорення і зустрічі в рамках Форуму ми краще розуміємо, які ще потрібно заходи і пріоритети визначити, для того щоб ми дійсно спромоглися реалізувати комплексну стратегію розвитку міста і робити місто комфортним, привабливим для мешканців і для бізнесу.”

Сергій Кіраль, Львівська міська рада
“The Win with the Lion conference in Lviv is a very professionally organised congress which provides very useful and practical up-to-date information to its participants. I especially like the wide range of tourism related topics covered during its meetings, which give a good overview of the hottest topics in tourism today.”
Gabriela Schweinberger, international business coach and consultant, Berlin, Germany
“Win with the Lion is an event that everyone, even the most experienced travel professional, can learn from. It’s a great opportunity to hear experiences, share ideas and make connections. And the fact that it’s held in a gem of a city like Lviv just makes it even more appealing.”
Nick Greenfield, European Tour Operators Association, London, Great Britain