First Lviv Tourism Conference “Win with the Lion!”

29th of of October 2009

16.00 – 18.00
Pototsky Palace, 15 Kopernika Str.
Opening of the
First Lviv Tourism Conference “Win with the Lion!”


Andriy Sadovyy - Lviv City Mayor

Dieter Hardt-Stremayr, President of European Cities Marketing Association, Managing Director, Graz Tourism Office, Graz, Austria

  • «The international network of European Cities Marketing– and how to make use of it» 

Vasyl Kosiv, Deputy Mayor of Humanitarian Issues, Lviv City Council

  • «Tourism in Lviv: History and Perspectives»

Awards Session for tourism and culture sphere representatives by Lviv City Mayor

30th of October 2009

Pototsky Palace, 15 Kopernika Str.

9:00 – 9:30
Participants' Registration

Parallel Sections:

Section: “Tourism: Theory and Practice. Experience of Lviv and other Cities”

9:30 – 10:10 Dieter Hardt-Stremayr, President of European Cities Marketing Association, Managing Director, Graz Tourism Office, Graz, Austria

  • “To enjoy success without being number 1. What tourism in Graz is all about.”
    Graz is not number 1 in Austrian city tourism, but the second largest city of the country is performing a special role in creative arts and relaxed lifestyle. You will hear how one can make use of it in tourism business, and how one does better working not alone on difficult markets.
  • “How can cities cooperate (example: Creative Austria)”   

Questions & Answers Session

10.20 – 10.55 Brigitte Weiss, Head of Information Services, Vienna Tourist Board

  • “ViennaTouristBoardasa Tool for Tourism Development in Vienna”
  • “Vienna Brand”
  • “Activity of the Tourist Information Center in Vienna”
    Vienna Tourist Board is the official city tourist office of City and State of Vienna. It is functioning as developer in creating business in new markets and in maintaining Vienna as a premium brand among European cities. It is functioning as no. 1 provider in information services to tourists, from the website to the tourist information center downtown and the call center +43-1-24 555 (daily from 9 to 7).

Questions & Answers Session

11.05 – 11.30 - Coffee Break

11.30 – 11.50 Vitaliy Bokhnyak, Project Manager, Foundation “Effective Governance”
                       Igor Goncharenko, Project Manager, Foundation “Effective Governance”

  • “Lviv Tourism strategy and its role in the increasing of economic competitiveness”
    In the economy in general, tourism may play an important role to enhance the standing of a city in the national and international competition. These two presentations will tell you what the tourist sector will be able to contribute to the economic development of Lviv in general

Questions & Answers Session

12.00 – 12.30 Andriy Sydor, Head of the Office for Culture and Tourism at Lviv City Council, Lviv, Ukraine

  • “Lviv: the City of Festivals”

Questions & Answers Session

12.40 – 14.00 – Lunch Break

14.00-14. 30 Zenoviy Mazuryk, Head of the Association of Museums and Galleries, Vice-President of the National ICOM Committee, lecturer at the Arts Management Department of Lviv National Academy of Arts

  • “Museums as a Component of the City Tourist Product”

Questions & Answers Session

14.40 – 15.10 Ossian Stiernstrand, Doctor of Economics, R&D Director,  Göteborg & Co, Göteborg, Sweden

  • “Competitors with similar challenges: Medium-sized cities in a world of superlatives
    Anybody is talking about superlatives. Who will talk about medium-sized cities in countries not as prominent as the leading powers? Göteborg delivers a perfect example how to make the best of the situation: by creativity, charm and the chance to feel good amongst other enthusiasts.

Questions & Answers Session

Section “Cities Branding”

9.30 – 10. 00 Ostap Protsyk, Head of the Information Policy and Foreign Relations Office at Lviv City Council, Lviv, Ukraine

  • «How should Lviv City Brand look like?»

Questions & Answers Session

10.10 – 10. 55 Adam Mikolajczyk, Executive Editor & CEO, Brief for Poland, Warsaw, Poland

  • “Tourism positioning and innovations in promotion of regions and cities – Polish experience
    Hear what the neighbors are doing to secure their success in tourism to Poland besides the work of their national tourist office. There, like here, regions and cities have been on the search for their specific and (hopefully) unique role in this business.

Questions & Answers Session

11.05 – 11.30 – Coffee Break

11.30 – 12.00 Wolfgang J. Kraus, Strategy director, Vienna Tourist Board, Austria (until 2008)

  • “Win with the lion. The destination marketing jobs”
    Involve. Enhance. Present. Effect. Along these four lines you will receive a short presentation lining out what’s ahead of city hall and all stakeholders of tourism in Lviv, extracted from a series of meetings of Lviv’s tourist office and the Vienna team.                       

Questions & Answers Session

12.10 – 12.30 Oleh Zasadnyy, Head of the Department "Euro-2012" at Lviv City Council, Lviv, Ukraine

  • “Euro-2012 in Lviv”

Questions & Answers Session

12.40 – 14.00 – Lunch Break

14. 00 – 14.40Dr. John Heeley, Founder and Director of Best Destination Marketing, Great Britain

  • “City Branding in Western Europe. Best Examples of Branding”
  • “Measuring the Impact of City Tourism and City Marketing”

Questions & Answers Session

14.50 – 15.10 Dmytro Herasimov, Cofounder, “Holding Emotions !Fest” Company, Lviv, Ukraine

  • “Differentiation and Marketing of Territories through Tourism, Hospitality Sphere and Local Business”

Questions & Answers Session


Closing of the First Lviv Tourism Conference “Win with the Lion!

"TripAdvisor, and I personally, are very happy to participate in this event. The Ukraine market is becoming more and more important and we are very happy to share experiences and thoughts with the audience and are looking forward to doing more business with our existing partners and new partners"
Thomas Bangert, Director Display EU, TripAdvisor
"It’s a great opportunity to meet with professionals of the tourism and hotel industry, provide them with a better understanding of vision and probably help to find something new and valuable for our common business."
Ekaterina Volkova, Director of Office in Ukraine

“The Forum is first of all and most importantly about generating debate within Ukraine and within the city. Because until that debate happens at local level, no country, no destination, no city can actually really compete on the international market.”

Paul Kennedy, Director and Owner of Kennedy Integrated Solutions

“Для меня как организатора событий важно встретить коллег и пообщаться с коллегами из соседних областей: из области туризма, из области отелей и ресторанов. Это также чудесная возможность найти точки соприкосновения, где мы можем помочь друг другу.”

Тимур Мазур, керуючий партнер Агентства 42

“Через обговорення і зустрічі в рамках Форуму ми краще розуміємо, які ще потрібно заходи і пріоритети визначити, для того щоб ми дійсно спромоглися реалізувати комплексну стратегію розвитку міста і робити місто комфортним, привабливим для мешканців і для бізнесу.”

Сергій Кіраль, Львівська міська рада
“The Win with the Lion conference in Lviv is a very professionally organised congress which provides very useful and practical up-to-date information to its participants. I especially like the wide range of tourism related topics covered during its meetings, which give a good overview of the hottest topics in tourism today.”
Gabriela Schweinberger, international business coach and consultant, Berlin, Germany
“Win with the Lion is an event that everyone, even the most experienced travel professional, can learn from. It’s a great opportunity to hear experiences, share ideas and make connections. And the fact that it’s held in a gem of a city like Lviv just makes it even more appealing.”
Nick Greenfield, European Tour Operators Association, London, Great Britain