2nd Lviv Tourism Conference "Win with the Lion" 2010

“City tourism: creating win-win situations for stakeholders”. This central theme of the 2nd Lviv Tourism Conference “Win with the Lion” was inspired by the belief that everyone will benefit if we all consider creating win-win situations and partnerships among numerous stakeholders of the city’s tourism industry, which was particularly topical in the context of Ukraine’s EURO 2012 preparations. During the Conference it was further elaborated in the following topics:

  • Reaching potential visitors in their source markets: Talking, Story Telling, Promoting (the importance of creating a strong city brand and distinguishing between the various market segments: meetings, events, short breaks, day visits etc);
  • City tourism: the need for effective public-private partnership;destination cross-marketing;
  • Developing products and services for the city travellerand enhancing the quality of the visitor experience;
  • UEFA EURO 2012тм: how to capitalize on a major sporting event;
  • Tourist Information Centres and System: How to improve the role and performance of TICs in your destination, increase their financial outputsanddeliver better services to travellers?)

Numerous leading professionals in the tourism industry of Ukraine, Germany, Poland, the Netherlands, Great Britain and Wales presented their visions on further tourism development in Lviv, as well as shared their experiences of boosting tourism in European cities. 

In 2010 Lviv as a tourist destination reached a significant milestone in its development – membership in European Cities Marketing, which provided an additional platform for the city’s convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to perform even better. The membership presentation became one of the highlights of the Conference and was viewed as a reminder that we are stronger by focusing on the city in a holistic manner and working together.


               Supported                                        Organisers                                    general partner
"TripAdvisor, and I personally, are very happy to participate in this event. The Ukraine market is becoming more and more important and we are very happy to share experiences and thoughts with the audience and are looking forward to doing more business with our existing partners and new partners"
Thomas Bangert, Director Display EU, TripAdvisor
"It’s a great opportunity to meet with professionals of the tourism and hotel industry, provide them with a better understanding of Booking.com vision and probably help to find something new and valuable for our common business."
Ekaterina Volkova, Director of Booking.com Office in Ukraine

“The Forum is first of all and most importantly about generating debate within Ukraine and within the city. Because until that debate happens at local level, no country, no destination, no city can actually really compete on the international market.”

Paul Kennedy, Director and Owner of Kennedy Integrated Solutions

“Для меня как организатора событий важно встретить коллег и пообщаться с коллегами из соседних областей: из области туризма, из области отелей и ресторанов. Это также чудесная возможность найти точки соприкосновения, где мы можем помочь друг другу.”

Тимур Мазур, керуючий партнер Агентства 42

“Через обговорення і зустрічі в рамках Форуму ми краще розуміємо, які ще потрібно заходи і пріоритети визначити, для того щоб ми дійсно спромоглися реалізувати комплексну стратегію розвитку міста і робити місто комфортним, привабливим для мешканців і для бізнесу.”

Сергій Кіраль, Львівська міська рада
“The Win with the Lion conference in Lviv is a very professionally organised congress which provides very useful and practical up-to-date information to its participants. I especially like the wide range of tourism related topics covered during its meetings, which give a good overview of the hottest topics in tourism today.”
Gabriela Schweinberger, international business coach and consultant, Berlin, Germany
“Win with the Lion is an event that everyone, even the most experienced travel professional, can learn from. It’s a great opportunity to hear experiences, share ideas and make connections. And the fact that it’s held in a gem of a city like Lviv just makes it even more appealing.”
Nick Greenfield, European Tour Operators Association, London, Great Britain
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