ІІ Lviv Tourism Conference “Win with the Lion!”
15-17th of November 2010
TM "Opera Passage" - 4th floor
Lviv, Svobody avn., 27
“City tourism – creating win-win situations for stakeholders”
Andriy Sadovyy, Mayor of the City of Lviv
Vasyl Horbal, Head of the Regional State Administration in Lviv
Udo Heine, Managing Director, Leopolis Hotel, Lviv, Ukraine
Dr John Heeley, Director of Best Destination Marketing, writer, teacher and consultant specialising in city marketing, and Interim Chief Executive Officer of European Cities Marketing (the federation of European cities‘ tourist and convention bureaus), Sheffield, England.
Presentation: Urban destination marketing in Western Europe – public-private partnership and best practice.
Official presentation of Lviv membership in the “European Cities Marketing” (the federation of European cities‘ tourist and convention bureaus)
Followed by: Standing reception
9.00-9.30 Participants' Registration
9.30-9.50 - Adam Mikolajczyk
Presentation: "The brand of the city vs the brand of the event"
On the occasion of the UEFA EURO 2012тм there will surely be held in Lviv many events (greater and lesser caliber), organized by public and by private companies. The presentation covers how to create and market branded events, and how such events can affect or build the city brand
9.50–10.10 - Dr John Heeley
Presentation: "City marketing in Europe – concept, application and evaluation"
Сity marketing spearheaded by an umbrella destination brand is a ‘hot’ topic! Thе presentation appraises the extent to which cities in Western Europe are currently marketing themselves in this way as first choice destinations to visit and as desirable places in which to live, work, and invest
10.10-10.30 - Olivier Ponti
Presentation: "City marketing. The I Amsterdam brand"
Olivier Ponti, French city tourism manager, has put Amsterdam in the center of his professional and private live. He will show you the running campaign of the Amsterdam City Tourist Office and its partners.
10.30-10.45 – Questions & Answers Session
10.45–11.00 – Coffee Break
11.00-11.20 - Andriy Sydor
Presentation:" Events as a marketing tool for city promotion"
Are events just nice candies for tourists already in town, - or can you make them an effective marketing tool for promoting the whole destination? Is a city destination mainly defined by its sights – or can you make it appear as a bright star in today’s event-driven culture and society? Andrij Sydor tries to give you realistic answers to these questions with his experience as event manager in Lviv.
11.20-11.40 - Andriy Khudo, Mark Zarkhin
Presentation: "Lviv: Gastronomy as a Lviv tourist product"
For those who would never experience fine hospitality in ex-communist countries, Lviv’s gastronomic delights may be a real surprise. Those who know the city’s history may be remembered to the dining pleasures of the Danube Monarchy. Those who just go the hedonistic way of life will miss nothing in Lviv. You will be presented a success story.
11.40-12.00 - Ostap Protsyk
Presentation:"The Lviv Brand"
12.00-13.00 - Questions & Answers Session. Roundtable on Lviv city branding
13.00-14.00 - Break
14.00-14.20 – Xavier Bailly
Presentation: How to win the image of a lion “Heritage in Amiens, the living strength of tourism”
“Colorization of the Cathedral of Amiens ”. How to manage a successful project with mix: ITC, innovation, science, heritage, tourism, economics and a large audience
14.20–14.40 - Adam Buckmaster
Presentation: “Groups mean business: A Charter for successful tourism”
The Charter sets out a code of best practice for managing and welcoming tourist groups .
14.40-15.00 - Roger Pride
Presentation: "Wales: A Challenger Approach to place Branding"
The presentation examines why places need to brand themselves and highlights some fundamental principles of place branding. It explains with examples from the commercial world, the principle of "Challenger Branding". It then shows how we have used these principles to brand Wales. It will also show the importance of citizen engagement in the process of place branding again using a case study from Wales.
15.00–15.20 - Oleg Zasadnyy
Presentation: “UEFA EURO 2012тм - in the Lviv tourism development
15.20–15.45 - Questions & Answers Session
15.45-16.00 Coffee Break
16.00-16.20 - Mathias Brandt
Presentation: "UEFA Euro 2012 тм – How to capitalize on a major sporting event"
The presentation will outline the main activities for and during the event and will be based on the experience of the World Football Championship in Germany 2006 and partially the UEFA Euro 2008 тм in Austria and Switzerland. It will highlight some core features and goals to be achieved.
16.20–16.40 - Roger Pride
Presentation: "A Welsh Ryder Cup"
This presentation looks at the strategy developed to create a sense of occasion and a sense of place around the recent Ryder Cup in Wales, a distinguished golfing event. It also looks at the techniques used to boost Wales‘ reputation in the World. It will also stress the importance of creating the conditions to ensure a lasting legacy from major events
16.40-17.00 - Gabriela Schweinberger
Presentation: "Berlin Tourism Marketing Ltd.: A model for successful partnership between public and private sector in cities' tourism"
Berlin Tourism Marketing Ltd. is a private company funded by many stakeholders, own profits and by contributions of the city administration for performing public services to tourists. It is the most prominent example of private-public partnership in Germany’s city tourism. Ms. Schweinberger is the company’s department head for tourist services.
17.00-17.40 - Nicholas B.R. Robinson
Presentation: "Warsaw Destination Alliance – promotion through a collective effort"
17.40–18.00 Questions & Answers Session
9.30-9.50 - Yevhen Samartsev
Presentation: “Public-Private Partnership as an effective mechanism for tourism development”
9.50-10.10 - Gabriela Schweinberger
Presentation: "Customer Services of Berlin TIC: boosting the efficiency of TIC for the benefit of the destination while increasing the financial output"
Answering visitors‘inquiries does not mean just an expression of hospitality, - it has to make profit, too. Ms. Schweinberger will present the professional results Berlin can be proud of
10.10-10.30 - Olivier Ponti
Presentation: "Effective use of market intelligence to promote your destination better and increase visitor satisfaction"
Market research is Mr Ponti’s prime concern. His abilities and experience in this field were crucial for being invited from Paris to Amsterdam to work there
10.30–10.45 - Questions & Answers Session
10.45–11.00 - Coffee Break
11.00–11.20 - Magdalena Sroka
Presentation: “Cooperation of Krakow Festival Office with external partners on culture and tourism range”
11.20-11.40 - Thierry Miniewski
Presentation: “How to win the strength of a lion with the best skills in food and catering sector"
The presentation will focus on improving training methods in technical jobs (ITC), facilitate and update learning of professional techniques for young people, promote training teams’ skills, promote the image of craft trades and catering, encourage mobility over in Europe
11.40-12.00 - Olena Holysheva
Presentation: "The Tourist Information Center – the mandatory element of the city product and an index of its quality"
12.00-12.20 - Yanina Havrylova
Presentation: "The experience of the Ukrainian Association of Tourist Information Centers and Visitor Centers. The special projects for a stable development of the TICs"
Exchanging experiences, problems and results throughout the Ukraine, the country’s TIC experts together have found some important results and conclusions for the TIC performance
12.20-12.40 - Questions & Answers Session
Closing of the Conference
“The Forum is first of all and most importantly about generating debate within Ukraine and within the city. Because until that debate happens at local level, no country, no destination, no city can actually really compete on the international market.”
“Для меня как организатора событий важно встретить коллег и пообщаться с коллегами из соседних областей: из области туризма, из области отелей и ресторанов. Это также чудесная возможность найти точки соприкосновения, где мы можем помочь друг другу.”
“Через обговорення і зустрічі в рамках Форуму ми краще розуміємо, які ще потрібно заходи і пріоритети визначити, для того щоб ми дійсно спромоглися реалізувати комплексну стратегію розвитку міста і робити місто комфортним, привабливим для мешканців і для бізнесу.”