Gabriela Schweinberger

Director Customer Services

Berlin Tourism Marketing GmbH Germany

Since 1996 Manager of Tourist Information Offices of Berlin Tourism Marketing GmbH where she built up the newly established TIC department as a profit center.
Since 2007 Director Customer Service for 5 TICs and the Call Center at Berlin Tourism Marketing.
15 years of professional experience in managing and developing Customer Services in Berlin.
Set up of several Tourist Information Offices in Berlin.
Chairperson of Working Group TIC of European Cities Marketing.

Olena Holysheva

Head of the Lviv Tourist Information Center 
Lviv, Ukraine

1991 – June 2007 –Founder and Director of the charity organization “Maltese Aid Service in Lviv”.
July 2007 – September 2009 – Deputy Head of the Culture and Tourism Office in Lviv City Council.
From October 2009 – Head of Lviv Tourist Information Center; project coordinator assistant  “Creation of the Tourist  Information Infrastructure in Lviv” supported by Poland-Belarus-Ukraine Neighbourhood Programme

Yanina Havrylova

Head of Kyiv Tourist Information Centre
President of the National Association of Tourist information Centers
Head of the Tourist Information Center “Ukrainskyy Dim” (“Ukrainian House”)

Yanina Havrylova has worked as editor-in-chief of the Ukrainian Business Tourist Newspaper “The 6 Continents”. Since 2004 Yanina has been concentrating on the problematic aspects of the TIC development in Ukraine. She personally has contributed much to the establishment of some regional TIC offices, organization of the international conferences, educational seminars, and  internships abroad for tourist information specialists. From May 2007 till October 2010 - Head of the TIC “Ukrainskyy Dim” (“Ukrainian House”). Since November 2010 - Head of the Visit-Center of the National Cultural-Artistic and Museum Complex “Art Arsenal” and Head of the Ukrainian

Dr John Heeley

Director of Best Destination Marketing, writer, teacher and consultant specialising in city marketing
Interim Chief Executive Officer of European Cities Marketing
Sheffield, Great Britain

A writer, teacher and consultant specialising in city marketing. His early career was as an academic at Strathclyde University, where he helped pioneer tertiary-level tourism education and research. Leaving academe in 1990, John went on to set up and lead destination marketing organisations for Sheffield, Coventry and Warwickshire, Birmingham and Nottinghamshire. In June 2009, he set up Best Destination Marketing as a vehicle within which to pursue his writing, teaching and consultancy interests in city marketing. John is currently acting as Interim Chief Executive Officer of European Cities Marketing, and his first book entitled ‘Inside City Tourism: a European perspective’ will be published in February 2011.

Roger Pride

Director of Marketing with the Welsh Assembly Government
Director of Ryder Cup Wales 2010 Ltd

Director of Marketing with the Welsh Assembly Government.  In this role he is responsible for all aspects of Wales Marketing Strategy in the fields of tourism, trade and investment and business development.  He is also responsible for the professional development of all marketing staff throughout the Welsh Assembly Government.  He also advises the First Minister of  on the wider brand strategy for Wales.
Director of Ryder Cup Wales 2010 Ltd and is on the Wales board of the Chartered Institute of Marketing.
Roger had a brief spell outside the travel industry with Golley Slater and Partners, one of Wales' leading advertising agencies, before joining the Wales Tourist Board eventually becoming Director of Marketing.
At the Wales Tourist Board he was responsible for developing all aspects of the Boards Marketing Strategy.  He has a particular interest in Destination Branding.  He developed the branding strategy for Wales Tourist Board, which led to several award winning campaigns for creativity and effectiveness.

Nicholas B.R. Robinson

Membership Manager
Warsaw Destination Alliance

Since 2004 Membership Manager for the Warsaw Destination Alliance, responsible for developing a strategy for developing members, membership fees, levies and donations for the WDA with hotels, restaurants, shopping malls, FMCG’s, airlines, rent-a-car companies, taxi co’s etc – all companies and government - municipal organisations.

Founder of  Advantage Media company (now called Droufla Consultants)  in 1993 to continue the development of TIME’s business in Central Eastern Europe and also to service the needs of TIME Magazine in Poland.
The Company has exclusive representation for TIME Magazine, BBC World News and International Herald Tribune/ New York Times Media Group.

Adam Buckmaster
Head of Online Strategy
European Tour Operators Association

Head of Online Strategy since 2009: main responsibilities include coordinating ETOA’s online presence, on the ETOA website (www.etoa.org).  Association  have developed a unique networking programme whereby buyers and suppliers of European tourism can meet at our events and throughout the year; run seminars on online marketing for tourism companies.
2007-2009 - European Operations Manager, dealt with issues affecting Group Tourism in Europe as the intermediary between member tour operators and suppliers and national and EU authorities; ran seminars for members on topics such as Tour Guiding and Transport.

Adam Mikolajczyk
CEO, European Place Marketing Institute, Warsaw, Poland

During the last years he has worked as a Chief Editor and a Managing Director for the “Brief for Poland” – the first special media – consulting platform regarding place marketing.
Between 2001 – 2003, he worked as a consultant for the Polish Agency of Tourism Development and was a cofounder of the first marketing strategies for cities and regions in Poland.
Co-organizer of  the Advertising Festival ‘AdDays’ in Lodz. A lecturer on the postgraduate studies on the major of “Territorial Marketing – promotion for the city and region development” on the Warsaw University.
A jury member on many competitions, for example on the one for the best tourist product (Polish Tourist Organization competition) and on the best promotional editing house (Złote Formaty competition).

Yevhen Samartsev

Chairman of the nation-wide union of civic organizations Council for Tourism and Resorts of Ukraine“
Kyiv, Ukraine

Udo Heine

Managing Director
Leoplolis Hotel
Lviv, Ukraine

Mathias Brandt

Coordinator of the German-Ukrainian project “ Support to the Ukrainian Government and the Host Cities for UEFA Euro 2012 TM”

Mr. Brandt has been working in marketing and public relations in the past 25 years in various countries and for clients from the public and the private sector. Lately he helped building up German Bulgarian Vocational Training Centres in Bulgaria and was advisor to seven East European Countries for the World Exposition in Hannover 2000. He was active in designing and implementing development policies for various economic sectors and in different countries, mainly in Central and South-eastern Europe.
Since May 2010 Mr. Brandt works as a coordinator for the German Ukrainian cooperation programme that concentrates on supporting tourism development in Ukraine and the four Host Cities, City and nation branding and public mobility. Additionally the project cooperates with its Ukrainian partners in transferring directly knowhow from the experience gained in Germany and in Austria/Switzerland as much as in South Africa, where the most recent tournament took place.

Oleg Zasadnyy

Head of the Department “EURO 2012”
Lviv City Council

Since 2008 working as a Head of EURO 2012 Department, Lviv City administration
Responsible for the establishing structure for preparation City of Lviv to the Final UEFA tournament EURO 2012 (Stadium, roads and public transport, safety and security , city marketing and promotions)
After participation in the City competitiveness development Strategy  with Monitor Group, since 2010 department include Tourism development and is responsible for tourism infrastructure development.
Accountable for the Transport strategy development project as a key stakeholder with PTV, VCDB (Germany) financed by German Ministry of Environment,  Safety on the roads (TEN-T, Twinning) financed by the EU.

Andriy Sydor

The President of the Non-Government Organization “Etnovyr”
Advisor to the Mayor on tourism and culture
Lviv, Ukraine

 The founder of the Dikart Event Management Company – the top-leading company in the event management in Lviv.
From 2007 till 2010 has worked as the Head of the Culture and Tourism Office in Lviv City Council. During his administration Lviv has gained the status of the Cultural Capital of Ukraine, has become the member of the European City Marketing, more than 100 festivals are being organized in Lviv, Tourist Information Center  was established.
From August 2010  - the President of the NGO “Etnovyr”, which is the founder of the conference “Win with the Lion”

Ostap Protsyk

Head of the Information Policy and Foreign Relations Office at Lviv City Council
Lviv, Ukraine

Andriy Khudo

Restaurateur, co-owner and the Head of the Board of Directors of the “!Fest” Holding of Emotions
Lviv, Ukraine
Co-founder and co-owner, integrator and the Head of the Board of Directors of the “!Fest” Holding of Emotions. 
In the past, one of the best investing managers of the country, Investments director of the Universal investment group, a member of the Steering commission of the OJSC Concern “Halnaftogas”, the head and member of the Steering commission OJSC “Concern Chlibprom”, member of the Steering commission of the “Universal” insurance company. 
Graduated from Ivan Franko National University of Lviv, majoring in finance. Received his MA from the KMBS
“Market capitalism is a mechanism with no soul, we must strive to create that missing soul” - Andriy Khudо

Magdalena Sroka

A signatory of the Polish Film Commission, Krakow, Coordinator of the first promotion of Krakow
Director of the Krakow Festival Office

In the years 1998-2003 worked for the Krakow Festival Office 2000, organising cultural projects in connection to the title that Krakow received – European Capital of Culture. Co-creator of the first strategy of promoting Krakow. Organiser and boss of securing the largest mass events in Poland (Wianki and New Year’s Eve in Krakow). 2008, at Magdalena Sroka’s initiative, she was appointed to the Krakow Film Commission within the domain of the Krakow Festival Office. Krakow Film Commission is responsible for supporting film and television productions taking place in Krakow and the region of Malopolska Region.

Marko Zarkhin

Co-founder of the Ukrainian franchising association and the Association of the Restaurateurs of Ukraine, the Head of Lviv Association of Restaurateurs.
From 2002 until today the co-owner and the Director General of the “Fast Food Systems” company which develops their own brands such as “Pizza Chelentano”, “Potato Hause”, Café “Punkt”, café “1”, Japanese restaurant “Yuppi”, the restaurant “Darvin”, restaurant-beer brewery house “Kumpel”, pasteria “Bjanko-Rosso”.


City and District Council of Amiens, Picardy, France
Head of the Tourism department
President of the National Guild of Heritage Officers IRCHAL Network Partner (International Seminars for Revitalization of Historic Centres in Latin America ).
UNESCO heritage network referent
National and European expert for heritage valorisation strategy and projects (Interreg 2 French Belgian program and Interreg 3 Channel ) included the famous colorization project of cathedrals with Amiens, Rouen, Canterbury and Rochester.
Author or Coordinator of different books and publications to present, promote and develop tourism and heritage


Chamber of Commerce and Craft Trades, Somme District, Picardy
, France
Director for European and International Cooperation
European projects manager since 1996: EMPLOI, EQUAL, LEONARDO, INTERREG 2 3 4
Confirmed expertise concerning projects mixing ITC, Economics, Apprenticeship, Sustainable training and networking specially in “métiers de bouche” (restaurant – catering)

Olivier Ponti

Manager of the Research & Development Department of the Amsterdam Tourism & Convention Board. Chairman of the Research & Statistic Group within European Cities marketing.
I am currently Manager of the Research & Development Department of the Amsterdam Tourism & Convention Board (since 2007); Chairman of the Research & Statistic Group within ECM (since 2010); and I also teach Market intelligence applied to tourism in the Sorbonne University (Paris, France) since 2006
Between 2004 and 2007, I was manager of the Tourism Research Department within the Paris
Convention and Visitors Bureau (Paris, France)
"TripAdvisor, and I personally, are very happy to participate in this event. The Ukraine market is becoming more and more important and we are very happy to share experiences and thoughts with the audience and are looking forward to doing more business with our existing partners and new partners"
Thomas Bangert, Director Display EU, TripAdvisor
"It’s a great opportunity to meet with professionals of the tourism and hotel industry, provide them with a better understanding of Booking.com vision and probably help to find something new and valuable for our common business."
Ekaterina Volkova, Director of Booking.com Office in Ukraine

“The Forum is first of all and most importantly about generating debate within Ukraine and within the city. Because until that debate happens at local level, no country, no destination, no city can actually really compete on the international market.”

Paul Kennedy, Director and Owner of Kennedy Integrated Solutions

“Для меня как организатора событий важно встретить коллег и пообщаться с коллегами из соседних областей: из области туризма, из области отелей и ресторанов. Это также чудесная возможность найти точки соприкосновения, где мы можем помочь друг другу.”

Тимур Мазур, керуючий партнер Агентства 42

“Через обговорення і зустрічі в рамках Форуму ми краще розуміємо, які ще потрібно заходи і пріоритети визначити, для того щоб ми дійсно спромоглися реалізувати комплексну стратегію розвитку міста і робити місто комфортним, привабливим для мешканців і для бізнесу.”

Сергій Кіраль, Львівська міська рада
“The Win with the Lion conference in Lviv is a very professionally organised congress which provides very useful and practical up-to-date information to its participants. I especially like the wide range of tourism related topics covered during its meetings, which give a good overview of the hottest topics in tourism today.”
Gabriela Schweinberger, international business coach and consultant, Berlin, Germany
“Win with the Lion is an event that everyone, even the most experienced travel professional, can learn from. It’s a great opportunity to hear experiences, share ideas and make connections. And the fact that it’s held in a gem of a city like Lviv just makes it even more appealing.”
Nick Greenfield, European Tour Operators Association, London, Great Britain