Programme

Programme

4th Lviv Tourism Forum “Win with the Lion!”

MEETINGS AND EVENTS INDUSTRY: ARE YOU READY TO BENEFIT?

21 - 22 November 2012

Arena Lviv Stadium
199 Stryyska Street



Wednesday, November 21

8:20 Petrushevycha Square
Transfer for the Forum participants

9:00 - 9:50

Restaurant, 3rd level
Registration

10:00 - 11:30

Media Center, 3rd level
Opening Ceremony

Session “What are the challenges for new destinations? What are the market trends?”


Paul Kennedy: “Meetings and Events industry trends”
The presentation will focus on ‘why buyers are choosing destinations. It will explore the key selection criteria which buyers use to choose one destination or a venue rather than another

Nick Greenfield: “Tourism Trends in Twenty Twelve”
The travel industry in Europe is changing faster than ever. Technology and transport coupled with new markets and destinations mean that even in a difficult economic landscape, people continue to make trips. The question is who, how, why and where? Nick Greenfield of the European Tour Operators Association will highlight some eye – catching trends in 2012

Networking Spot, Q&A sessio

Moderator: Yaroslav Prytula, Ph.D., a senior lecturer at the Department of International Economic Analysis and Finance, Scientific Secretary at Lviv Ivan Franko National University

11:30 - 11:45

Restaurant, 3rd level
Coffee break

11:45 - 13:00

Media Center, 3rd level

Parallel Session 1
“Mega events: Euro-2012. Olympics-2012”

Skybox, 4th level

Parallel Session 2
“Tourist Information Infrastructure Workshop” 


Oleh Zasadnyy: “Euro 2012 in Lviv: expectations and outcomes”

Nick Greenfield: “Lessons from London 2012: Fact, Fantasy and Legacy”
London 2012 was hailed as a great success but what does it mean for tourism? What is the real impact of such mega-events on a destination? Nick Greenfield of the European Tour Operators Association presents the latest findings and draws some initial conclusions

Networking Spot, Q&A session

Moderator: Yaroslav Prytula

Paola Casubolo: “Tourist information centres: How to become self-efficient”

Lev Kuznetsov: “Tourist-information infrastructure of St. Petersburg”

Networking Spot, Q&A session

Moderator: Nadiya Radionenko,

Head of Tourism Office, Department EURO 2012, Lviv City Council

13:00 - 14:00

Restaurant, 3rd level
Lunch break

14:00 - 15:25

Media Center, 3rd level

Parallel Session 1
“How meetings and events industry create destination competitiveness, increase overall industry profitability and create the image of the city being placed on the world map? Conferences and meetings, exhibitions, trade fairs, incentives, outdoor events, corporate events, sport and cultural events” 

Skybox, 4th level

Parallel Session 2
“Tourist Information Infrastructure Workshop”

Elisabeth Hansa: Meetings Industry – just a part of tourism?”

Tom Hulton: “Lviv and Ukraine – are you ready to benefit from the Meetings Industry?”
Today, the Meetings and Events Industry is one of the most dynamic, versatile and valuable industries in the world. Its economic and social impact on a city is considerable and yet, government and the industry itself often fail to recognise this. This session will look at the structure of the industry, its economic, knowledge and social impact on a destination and the worldwide competition. Where does Lviv and Ukraine feature in this market, what should they be doing to capture this valuable business?

Sergiy Kiral: “Meetings industry. Lviv case”

Panel discussion: “Where does Lviv feature in this market, what should they be doing to capture this valuable business? Are we ready to benefit? Lviv case”

Moderators: Yaroslav Prytula, Elisabeth Hansa, Tom Hulton

Olena Holysheva: “Tourist-information infrastructure of Lviv City
(TIC network, tourist signage, cooperation with stakeholders, etc.)

Gabriela Schweinberger: “Mega events and the challenges for organisations with a public private partnership structure. Which role can TIC play in this context?”
Using the example of Berlin it will be demonstrated how a practical realization of a TIC in a PPP structre might appear. What are the benefits and challenges for such an organisation regarding mega events in the city and what's important in the collaboration with local and regional authorities and service providers? What is the impact on a TIC before, during and after the event and what does that mean for the TIC staff?

Freya Sackx: “Challenges for a Tourist Information Centre with an open space concept".
Nowadays customers are more and more demanding in terms of service , this influences also the customer service delivered by the TIC. Tourism Ghent had the opportunity to change a 'traditional TIC office into a state of the art open concept TIC

Networking Spot, Q&A session

Moderator: Nadiya Radionenko

15:25 - 15:40

Restaurant, 3rd level
Coffee break

15:40 - 17:00

Media Center, 3rd level

Parallel Session 1
“How meetings and events industry create destination competitiveness, increase overall industry profitability and create the image of the city being placed on the world map? Conferences and meetings, exhibitions, trade fairs, incentives, outdoor events, corporate events, sport and cultural events”

Skybox, 4th level

Parallel Session 2
“Tourist Information Infrastructure Workshop”

Roger Pride: “Influencing the Reputation of Lviv – Events and Conferences
The way in which the digital environment and increased competitiveness are forcing destinations to change the way in which they market themselves. The speaker will develop the idea that destinations need to create “talkability” and will show how events, in particular, but also meetings and conferences can help to create this “talkability”. Main idea is that the key to this is “earned media”

Stefan Thies “Completing the event's success – how to co-operate with the media”
The national and international media reports have an important impact on the success of an event or the attractiveness of a destination. Organisers and representatives can significantly influence the quality of such reports if knowing how to win the media

Networking Spot, Q&A session

Moderator: Yaroslav Prytula

Gabriela Schweinberger: “Risks and benefits of social media for cites marketing – the do’s and dont’s”
Social media is still a black hole for many companies. But it’s easier than you think. It can be real fun for you and your customers and it will bring an additional value to your company. What do others do? We will have a look at the Facebook pages of different European cities to see what works and why it works.

Networking Spot, Q&A session.

Participants are welcome to present their success stories

Moderator: Nadiya Radionenko

17:30 - 19:15

Restaurant, 3rd level
Gala-Opening & Standing reception

19:15 Arena Lviv Stadium Parking Square
Transfer for the Forum participants


Thursday, November 22

8:20 Petrushevycha Square
Transfer for the Forum participants

9:00 - 9:50

Restaurant, 3rd level
Registration

10:00 - 11:10

Media Center, 3rd level

Parallel Session 1
“Meetings and Events Industry: key tips for success”

• Meetings and Events Industry - general structure, key players
• Meetings and Events Industry - marketing and sales
• The creation of convention bureaus and the role of city for meeting industry development

Skybox, 4th level

Parallel Session 2
ETOA Seminar “How Ukraine can stay on the map in 2013?”


Elisabeth Hansa: “Meetings and Events Industry - general structure, key players”

The meeting industry consists of a broad range of offers organizers, suppliers and facilities engaged in the delivery of meetings, exhibitions, conferences and other related events which are held in order to achieve a range of professional, business, cultural or academic objectives.

There exists a variety of indirect profitability due to the numerous suppliers that are involved: What is a PCO, what a DMC, what do you expect from a convention bureau and why do hotels often fail to offer appropriate service to meeting organizers. How do all these suppliers interact within a destination? Who are the buyers?

What are the most influential industry associations and what do they offer?

Paul Kennedy: "Explore the advantages of having convention bureaux"

The presentation will look on the advantages of having convention bureaux and the variety of organisational models ranging from member only organisations to public private partnership to those entirely funded through governmental channels.

Networking Spot, Q&A session

Moderator: Yaroslav Prytula

The summer of 2012 saw Ukraine on televisions around Europe, and around the world, as people watched the European football championship, but it remains an emerging destination in Europe.

This seminar will look at what Ukraine must do to encourage future visitors by bringing together operators who already work here and who might consider it in the future to give an industry perspective.

Moderator: Nick Greenfield, Head of Tour Operator Relations at European Tour Operators Association
11:10 - 11:35

Restaurant, 3rd level
Coffee break

11:35 - 13:00 Media Center, 3rd level

Parallel Session 1
“Meetings and Events Industry: key tips for success”

• Meetings and Events Industry - general structure, key players
• Meetings and Events Industry - marketing and sales
• The creation of convention bureaus and the role of city for meeting industry development

Skybox, 4th level

Parallel Session 2
ETOA Seminar “How Ukraine can stay on the map in 2013?”


Beata Palis: “The creation of convention bureaus and the role of city expansion for development of meeting industry – case study Krakow”

Elisabeth Hansa: “Meetings and Events Industry - marketing and sales”
Why is marketing in meeting industry different to tourism marketing? Who are the clients? Where can I find them? How do I know which direction is the best for my destination or venue?

Tom Hulton: “Global Alliances, the political connection and trade fairs – are they the key to more successful meetings?”
The presentation will look at the value of different marketing and political initiatives to increase your market share of this important industry
Meetings and events industry: what are the effective strategic alliances, partnerships?

Networking Spot, Q&A session

Moderator: Yaroslav Prytula

ETOA Seminar “How Ukraine can stay on the map in 2013?”
(continuation)

Moderator: Nick Greenfield

13:00 - 14:00

Restaurant, 3rd level
Lunch break

14:00 - 15:05 Media Center, 3rd level

Panel Session
“Meetings and Events Industry: success stories”


Roger Pride: “Events and Conferences – Maximizing the Impact. Ensuring the Legacy
The presentation will show how the cost of attracting major events [particularly sporting events] is increasing all the time and how it is increasingly difficult to deliver value for money. The speaker will also share the ideas how major events can create opportunities to link with the wider business community within destinations.

Tymur Mazur: “Alfa Jazz Fest - partnership model”

Networking Spot, Q&A session

Moderator: Yaroslav Prytula

15:05 - 15:20

Restaurant, 3rd level
Coffee break

15:20 - 17:00
Media Center, 3rd level

Panel Session
“Meetings and Events Industry: success stories”


Andriy Sydor: “Lviv events. Efficiency for the city”

Ignacio de Delas: “Great events and MICE industry as an opportunity for urban destinations"
Presentation underlines the potential benefits for an urban tourist destination to diversify the tourist activity. Barcelona case

Networking Spot, Q&A session

Moderator: Yaroslav Prytula

Closing discussions

17:30 Arena Lviv Stadium Parking Square
Transfer for the Forum participants

"TripAdvisor, and I personally, are very happy to participate in this event. The Ukraine market is becoming more and more important and we are very happy to share experiences and thoughts with the audience and are looking forward to doing more business with our existing partners and new partners"
Thomas Bangert, Director Display EU, TripAdvisor
"It’s a great opportunity to meet with professionals of the tourism and hotel industry, provide them with a better understanding of Booking.com vision and probably help to find something new and valuable for our common business."
Ekaterina Volkova, Director of Booking.com Office in Ukraine

“The Forum is first of all and most importantly about generating debate within Ukraine and within the city. Because until that debate happens at local level, no country, no destination, no city can actually really compete on the international market.”

Paul Kennedy, Director and Owner of Kennedy Integrated Solutions

“Для меня как организатора событий важно встретить коллег и пообщаться с коллегами из соседних областей: из области туризма, из области отелей и ресторанов. Это также чудесная возможность найти точки соприкосновения, где мы можем помочь друг другу.”

Тимур Мазур, керуючий партнер Агентства 42

“Через обговорення і зустрічі в рамках Форуму ми краще розуміємо, які ще потрібно заходи і пріоритети визначити, для того щоб ми дійсно спромоглися реалізувати комплексну стратегію розвитку міста і робити місто комфортним, привабливим для мешканців і для бізнесу.”

Сергій Кіраль, Львівська міська рада
“The Win with the Lion conference in Lviv is a very professionally organised congress which provides very useful and practical up-to-date information to its participants. I especially like the wide range of tourism related topics covered during its meetings, which give a good overview of the hottest topics in tourism today.”
Gabriela Schweinberger, international business coach and consultant, Berlin, Germany
“Win with the Lion is an event that everyone, even the most experienced travel professional, can learn from. It’s a great opportunity to hear experiences, share ideas and make connections. And the fact that it’s held in a gem of a city like Lviv just makes it even more appealing.”
Nick Greenfield, European Tour Operators Association, London, Great Britain
UK
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