Forum Programme

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Citadel Inn Hotel & Resort,
11, Hrabovskoho Str., Lviv

Wednesday, Nov 27
08:00-09:45
Conference Hall
“WIN WITH THE LION” YOUNG LEADERS INITIATIVE

Connect with your peers, interact with professionals and devise your tourism and travel industry plan-of-attack

Motivational speech by Tom Hulton, meetings industry leader, ICCA Moises Schuster Award winner, Director International Relations IMEX Group

10:00-10:15
Lobby Lounge
OFFICIAL OPENING, WELCOME SPEECHES
  • Andriy Sadovyy, Lviv City Mayor
  • Andriy Shenin, Deputy Head of the State Agency of Ukraine for Tourism and Resorts
  • Andriy Sydor, DikArt Event Management Company, owner, Forum organiser

Moderator: Larysa Homans, teacher at Kyiv Mohyla Business School [kmbs], coach of transformation stories
Get introduced to the keynote speakers and prepare for two days immersed in the travel industry’s hottest issues and trends

10:15-12:50
KEYNOTES, INTERACTIVE SESSIONS

Traveller trends, expectations and loyalty – crack the code
Mine customer intent for travel and match your offerings with their needs, co-create and deliver unforgettable experiences
Customer individualisation and lifestyle differentiation – create the winning game
Hot topics in travel technology: what should be on your radar?

SPEAKERS:
  • Dmytro Shylyuk, Industry Manager, Retail & Travel, Google Ukraine
  • Thomas Bangert, Director Display EU, TripAdvisor
  • Ekaterina Volkova, Director, Booking.com Office in Ukraine
  • Stefanie Gallob, Project Manager, Research & Development, European Travel Commission
    Understanding consumer expectations: how new technology can tap the mind of long-haul travellers
13:00-14:00
Restaurant "Garmata"
BUFFET LUNCH (provided by the organiser for all the registered participants and speakers)

Share lunch with industry colleagues, make new friends and connect with potential partners

14:00-17:30
Lobby Lounge
WORKSHOPS, INTERACTIVE SESSIONS, DISCUSSIONS (PART I)

Moderator: Volodymyr Degtyarev, CEO, Newsfront PR Agency
Digital solutions as a driver in any customer interaction along the tourism value chain
The Holy Grail of online marketing and social networking – 24/7 cross-channel challenge – unlock travel insights, increase engagement and drive bookings

From the industry experts, practitioners and leaders who are passionate about the Industry, Big Data, ICT and social media

SPEAKERS:
  • Hans Dominicus, Director, Research Amsterdam Marketing
    The sense and non-sense about the ‘digital consumer’: Digitalisation vs basic marketing sensitivity
  • Stefanie Gallob, Project Manager, Research & Development, European Travel Commission
    A Digital Strategy for Destination Europe 2020: An Overview of the e-Marketing Strategy of the European Travel Commission
  • Luc Chenier, Chief Strategist, Havas Worldwide in Ukraine
    How to Brand a City the World will Fall in Love with by engaging them with an agile experience marketing strategy
  • Volodymyr Degtyarev, CEO, Newsfront PR Agency
    Internet and Social Media for SMEs – Spread the Word (cases and best practices)
18:00-19:30
Restaurant "Garmata"
WELCOME COCKTAILS AND STANDING RECEPTION (for all the partners, registered participants and speakers)

Discuss the day's events with the travel industry players, decision-makers and young leaders. Connect and network. Take a break from business (or not)

Thursday, Nov 28
08:00-09:45
Conference Hall
BUSINESS BREAKFAST WITH ARZINGER “TOPICAL LEGAL ASPECTS OF THE HOSPITALITY INDUSTRY”

Share breakfast with Arzinger, stock up on useful legal information and walk away with specific tips and tricks for your business

In search of a brand for a new or existing hotel:
  • Comparison of operator relationship models: management, franchising, manchise
  • Preparatory steps and stages to find an operator/franchiser
  • Negotiating the key aspects of a future agreement

Moderated by Markian Malskyy, partner, Head of Arzinger’s West-Ukrainian Branch, Lada Shelkovnikova, Head of the Hospitality Department at Arzinger, and Oleksiy Yevchenko, managing partner of ArtBuild Hotel Group Ukraine, ideologist and one of the developers of new assessment criteria for accommodation facilities based on the Hotelstars Union standards.

The Business Breakfast will also feature a discussion on the topic "Mandatory classification of accommodation facilities: unwanted government control or an absolute necessity for the market players".

10:00-11:30
Parallel session
Conference Hall
Creating win-win situations for industry stakeholders, in partnership with Lviv Tourism Alliance
  • Nicholas Robinson, WDA, "Benefits of working together. Why join professional alliances"
  • Video Conference with Alex Kloszewski (President of WDA) and Heddo Siebs(GM of Hayatt Hotel, WDA member). Alex will talk about the effect that the WDA has had on the hotel occupancy over the last 11 years – from 35% in 2002 -3 to the current 85% (by invitation)
10:00-12:50
Lobby Lounge
WORKSHOPS, INTERACTIVE SESSIONS, DISCUSSIONS (PART II)

Moderator: Volodymyr Degtyarev, CEO, Newsfront PR Agency
Digital solutions as a driver in any customer interaction along the tourism value chain
The Holy Grail of online marketing and social networking – 24/7 cross-channel challenge – unlock travel insights, increase engagement and drive bookings

From the industry experts, practitioners and leaders who are passionate about the Industry, Big Data, ICT and social media

WORKSHOPS:
  • Experience TripAdvisor
    Thomas Bangert, Director Display EU, TripAdvisor
  • GOOGLE for the Travel Industry’s SMEs: Always in Touch with the Traveller
    Dmytro Shylyuk, Industry Manager, Retail & Travel, Google Ukraine
  • Talk with Booking.com@WinwiththeLion
    Ekaterina Volkova, Director, Booking.com Office in Ukraine
13:00-14:00
Restaurant "Garmata"
BUFFET LUNCH (provided by the organiser for all the registered participants and speakers)

Another opportunity to mix and mingle with the valuable connections you have made

14:00-17:30
Lobby Lounge
STRATEGIC MEETING “Experience Economy: New Horizons. Diversification. Sustainable Development”

Moderator: Olena Gryniovska, deputy editor-in-chief of InvestGazeta, Ekonomika Communication Hub

The travel and tourism industry has managed to remain relatively resilient over the recent years despite the uncertain global economic outlook. The industry has continued to be a critical sector for economic development and sustaining employment. It makes both direct contributions, by raising the national income and improving the balance of payments, and indirect contributions, via its multiplier effect and by providing the basis for connecting countries through hard and soft infrastructure – attributes that are critical for a country’s more general economic competitiveness.

PANEL DISCUSSION #1: Reviewing the future of the world economy in the context of the meetings and events industry growth – Ready for the global shift? (Cases, best practices)
Panellists:
Tom Hulton, Director International Relations IMEX Group
Andriy Sadovyy, Lviv City Mayor
Indrė Rutkauskaitė, Vilnius Tourist Information Centre & Convention Bureau
Liudmyla Korzhenevska, regional manager, Ukraine International Airlines

Exclusive presentation of Ukraine’s bid to host the 2022 Winter Olympics
Panellists:
Valeriy Zhaldak, CEO of the Bid Committee Lviv-2022
Iryna Mazur, Head of the Communications Department of the Bid Committee Lviv-2022

PANEL DISCUSSION #2: Travel and Tourism: Economic Value – European picture translated into prospects for Ukraine
Panellists:
Nick Greenfield, Head of Tour Operator Relations, European Tour Operators Association (ETOA)
Giorgi Sigua, Head of the Georgian National Tourism Administration
Mykola Marinov, First Deputy Minister of Tourism and Resorts of the Autonomous Republic of Crimea

Other participants of the Strategic Meeting discussions:
Jaroslav Kaminski, Vilnius Vice Mayor
Ieva Druktene, Lithuanian State Tourism Department
Evaldas Malakauskas, Vilnius International Airport
Zurab Pataraia, Batumi Vice Mayor
David Chkhartishvili, Head of the Tourism Office of Batumi City Hall
Representatives of tourism departments of Ukrainian cities and regions

Printable version
"TripAdvisor, and I personally, are very happy to participate in this event. The Ukraine market is becoming more and more important and we are very happy to share experiences and thoughts with the audience and are looking forward to doing more business with our existing partners and new partners"
Thomas Bangert, Director Display EU, TripAdvisor
"It’s a great opportunity to meet with professionals of the tourism and hotel industry, provide them with a better understanding of Booking.com vision and probably help to find something new and valuable for our common business."
Ekaterina Volkova, Director of Booking.com Office in Ukraine

“The Forum is first of all and most importantly about generating debate within Ukraine and within the city. Because until that debate happens at local level, no country, no destination, no city can actually really compete on the international market.”

Paul Kennedy, Director and Owner of Kennedy Integrated Solutions

“Для меня как организатора событий важно встретить коллег и пообщаться с коллегами из соседних областей: из области туризма, из области отелей и ресторанов. Это также чудесная возможность найти точки соприкосновения, где мы можем помочь друг другу.”

Тимур Мазур, керуючий партнер Агентства 42

“Через обговорення і зустрічі в рамках Форуму ми краще розуміємо, які ще потрібно заходи і пріоритети визначити, для того щоб ми дійсно спромоглися реалізувати комплексну стратегію розвитку міста і робити місто комфортним, привабливим для мешканців і для бізнесу.”

Сергій Кіраль, Львівська міська рада
“The Win with the Lion conference in Lviv is a very professionally organised congress which provides very useful and practical up-to-date information to its participants. I especially like the wide range of tourism related topics covered during its meetings, which give a good overview of the hottest topics in tourism today.”
Gabriela Schweinberger, international business coach and consultant, Berlin, Germany
“Win with the Lion is an event that everyone, even the most experienced travel professional, can learn from. It’s a great opportunity to hear experiences, share ideas and make connections. And the fact that it’s held in a gem of a city like Lviv just makes it even more appealing.”
Nick Greenfield, European Tour Operators Association, London, Great Britain
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