Created as a local event in 2009 by a group of enthusiasts passionate about the smart growth of tourism and hospitality in Lviv, it gathered momentum over time and grew into a Ukrainian tourism business platform. WWL is to inspire learning, networking, innovation and sustainable development and to gain advantage of one of the world’s largest industry.

“We will win with the lion, the symbol of Lviv, if we all consider creating win-win situations among the many stakeholders of the tourism business in Lviv, the Central European yet Ukrainian metropolis with its outstanding multicultural heritage.
It's all about involving ourselves and our partners, enhancing our products and services, presenting the city and its events worth being visited, succeeding in our tasks and enterprises”

Wolfgang Kraus

Former Strategy Director for Vienna Tourist Board,
Forum concept founder

  • “The Forum is first of all and most importantly about generating debate within Ukraine and within the city. Because until that debate happens at local level, no country, no destination, no city can actually really compete on the international market”

    Paul Kennedy,

    Director and Owner of Kennedy
    Integrated Solutions
    (WWL speaker, 2012)

  • “TripAdvisor, and I personally, are very happy to participate in this event. The Ukraine market is becoming more and more important and we are very happy to share experiences and thoughts with the audience and are looking forward to doing more business with our existing partners and new partners”

    Thomas Bangert,

    Director Display EU, TripAdvisor
    (WWL speaker, 2013)

  • “Tourism needs joined-up thinking and that is why you need conferences like Win with the Lion. People coming here join the dots to make tourism work in Ukraine”

    Nick Greenfield,

    European Tour Operators
    Association, Great Britain (WWL speaker, 2013)